The "Made in America" label has evolved as a trendy tagline for clothing companies hoping to sell guilt-free T-shirts to consumers with a conscience. At Cincinnati-based Project Iris, however, responsible manufacturing is more than a branding strategy.
The women's clothing line combines one-of-a-kind graphics and premium fabrics with of-the-moment styles in long- and short-sleeved shirts, and donates a portion of each sale to the World Food Program USA. The charity provides nourishing meals for new mothers and their children in poverty-stricken regions all over the world.
"This brand was developed with a purpose - to give women that like fashion an opportunity … to easily contribute to causes that help other women," says Project Iris president and CEO Neil Hoynes. "With this line, we intend to raise awareness and funds to positively impact world hunger, malnutrition and the health of women and children in developing countries." The company's first contribution to World Food Program USA provided meals to more than 12,500 mothers and children in need. "We're spreading a message of giving and hope."
This month, Project Iris announced the launch of its spring and summer casual wear line, featuring floral prints that evoke the beauty of nature. Retailing for $39 to $53, v-neck, scoop neck short- and long-sleeve styles are adorned with nature-inspired images, which are created by the company's design team. The line is available online at www.ProjectIrisClothing.com and at retailers, spas and fitness boutiques nationwide. For more information, follow Project Iris on Facebook and Twitter.
On April 1st, 2011 @ 06:53:pm, Ben Borowski replied:
Looking good!